Program Description

The program focuses on the intersection of business management, design, innovation, and entrepreneurship, bringing together analytical and creative problem-solving skills. The program aims to equip students with cognitive skills to research, process, refine, and interpret relevant data to analyse complex business situations and environments of new ventures and established business growth opportunities. Students will use their knowledge of principles of business functions and management to start and drive successful business activities, to develop a business idea from a tangible business opportunity and use innovation theory and techniques to maximize that opportunity. Throughout the program, students will develop strategic thinking, planning, organizing, and leading skills, explore business models, interpret commercial opportunities, build an effective team, and source capital funding.

Program Objectives

The Program endeavours / attempts to:

1. To help the students understand what it takes to be an Entrepreneur 
2. To enable students to find the right business opportunity
3. To empower students to do a technical feasibility study and thereby developing a prototype
4. To help students in identifying their customers using primary and secondary research methods.
5. To expose students’ various factors of market and competition with the help of market feasibility study, forecasting techniques, business model canvass and insights about financial statements. 
6. To equip students with finalizing their entrepreneurial Portfolio
7. Equip students with general and specialized knowledge and practical awareness within the field of management and entrepreneurship, emphasizing creativity, organizational design, innovations, and business development.
8. Inculcate in students' analytical and transferable skills that will be valuable to them in any career and valued by employers within the industry.
9. Train students to select and employ appropriate techniques and methods for such processes as setting up new ventures, problem solving, developing and innovating products and business processes, developing organizational structures, leading business organizations to success.
10. Enhance skills development that will enable students to become independent lifelong learners, responsible and ethical employees, entrepreneurs, and global citizens.
11. Assist and facilitate the development of professional, personal, and interpersonal skills, which will enable graduates to effectively lead and work independently and in teams in a multicultural business environment.

Program Learning Outcomes

1. Know and apply main concepts within various disciplines of business management, entrepreneurship, and innovations.
2. Use appropriate methods and tools in analysing and solving a wide range of problems within business organization functions, activities, and responsibilities.
3. Know, recognize, and bare responsibility for their success/failure, contribution to success/ failure of the business organization, and development of the local and global community.
4. Create, justify, debate ideas related to business management and effectively communicate own opinion with clarity, logic, and persuasiveness in oral and written ways with the effective use of technology.
5. Identify, assess, and propose solutions to various business problems and suggestions on overcoming the challenges and using the opportunities of the business environment to achieve organizational and individual goals.
6. Effectively work individually and in teams, as a leader, and as an executive, be innovative and entrepreneurial, creative, and ethical.
7. Identify, analyse, and critically evaluate complex and unstructured business problems using qualitative and quantitative methods, and inductive and deductive reasoning to construct sound arguments and make effective decisions.